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LATATA Does Major Reorganization & Adds New Members

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LATATA Does Major Reorganization & Adds New Members


Wednesday, May 20th, 2015


LATATA Does Major Reorganization & Adds New Members

(Los Angeles, CA) Agents play an important role in the industry guiding the careers of talent, in addition to guaranteeing they are working with reputable studios and directors to ensure their safety and pay. LATATA was formed to protect talent to make sure they’re working with licensed and bonded agents.

Recently, LATATA did a major reorganization and the current group of agencies is some of the most recognized in the industry. The current members are 101 Modeling, Adult Talent Managers (ATMLA), Foxxx Modeling, Ideal Image Models, Matrix Models, Motley Models, OC Modeling™, and Spiegler Girls.

New leadership appointments have also been made also made. Mark Spiegler of Spiegler Girls is the President, Mark Schecter of ATMLA is the Treasurer and Sandra McCarthy of OC Modeling™ is the Secretary.

“It’s really comforting to see and be part of an association that is comprised of similar and like minds that truly care about the industry and the performers that are the essential component of the adult industry,” says Mark Schechter, Owner of ATMLA. “I look forward to its continued growth and contribution to the prosperity of the adult entertainment industry.”

“I will take my role as President seriously, and we (LATATA) will do our best to encourage the various unlicensed agencies out there to become licensed,” says Mark Spiegler, Owner of Spiegler Girls. “We have a great group of agencies involved and we look forward to other licensed and bonded agencies joining us.

Ideal Image Models recently joined LATATA and is looking forward to being part of such a powerful organization.

“As the face and mission statement of LATATA have changed, we have become more in alignment with the beliefs of Ideal Image Models, we look forward to making new partnerships and having a better line of communication with other agencies,” says TJ Owner of Ideal Image Models. “I’m happy and looking forward to the new partnerships.”

“As one of the owners of OC Modeling™ and on behalf of LATATA, I’m pleased to announce Ideal Image Models has joined our team,” says Sandra McCarthy, co-owner of OC Modeling™. “There have been a lot of positive changes made in the last few months and we’re growing fast. We want to remind everyone that we are here for the good of the industry, to make an impact and help our industry to evolve. The talent is most important to the growth of us all.”

LATATA also launched a brand new website that explains their mission, the role of an agent, and why talent should only work with licensed agencies.

All media inquiries about LATATA should be directed to Erika Icon of The Rub PR at


LATATA is an adult entertainment industry non-profit trade organization that was formed between licensed agencies within the adult entertainment business in 2009. As one cohesive unit, the trade association has the ability to address issues that an individual may not be able take on by themselves,with the primary function of the organization assuring the longevity and well being of the adult entertainment industry as a whole, while promoting the interests of the Artists and Agencies so working within it.

LATATA’s goals are to promote the highest standards of responsible talent representation in the industry for the benefit of all who work with agencies, agents and talent. One of its current efforts and aims is to diminish or remove the myriad unlicensed and illegally operating agencies that have grown up within the adult industry. As its name states, LATATA is an organization open only to those properly licensed by the State to conduct business as a talent agency/agent.

Current agency members include 101 Modeling, Adult Talent Managers, Foxxx Modeling, Ideal Image Models, Matrix Models, Motley Models, OC Modeling™, and Spiegler Girls, who are all licensed to operate in the State of California. For more information, visit their website

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